CLIENT:

Economic Development Council Team Jefferson

Project Scope:

Community Strategy, Podia Website Development, Online Course Development, E-Commerce Setup, Email Marketing, CRM

Project Overview:

EDC Team Jefferson came to me with a goal to launch a new community and membership platform. I led the small but mighty team in a series of ten design thinking workshops to understand their target audience and develop an effective community strategy in addition to reviewing the technical solutions and systems they would need to launch in order to maintain their community and membership sales.

I quickly identified that they had no backend system to support selling products or services of any kind, and developed the strategy to launch an e-commerce marketplace in order to generate revenue, engage with customers, and deliver a valuable experience to convert free clients to paid members.

I decided the solution was to use Podia, an easy plug and play CMS + Community platform, in addition to migrating the organization’s entire marketing website to the same platform for an integrated website, CRM, email marketing, and community management experience. This empowers the team to make their own content changes, launch new products and services, send marketing emails, and stay engaged with their actively growing community.