Project Overview:

The Nordland General Store, a community cooperative, is a project very near and dear to my heart. In November of 2020, Marrowstone Island’s heart and soul of the community, the Nordland General Store, burned in a fire sending its nearly 100 year legacy up in flames.

I worked with the owners to identify a vision for the new Store and ultimately passed the project to an investor I found through Jefferson County’s Local Investing Opportunities Network (LION). This investor and Marrowstone Island community member raised funds and set up the structure of the new store to function as a community cooperative, the perfect solution to rebuilding our community’s central hub with the funds, support, and love from the community itself.

I worked closely with the Board of Directors to help build and launch the Store’s first website for the community membership campaign, setting up the e-commerce functionality to sell memberships for the cooperative model and tell the story of the Store’s reopening to the community. I also implemented the new branding and logo designed by island artist Kathryn Roberts of Plum Nelli across the new website and designed the initial branded apparel and merchandise for the grand reopening of the Store.